Introducing The 12 Driving Forces:
Understanding Why You Do What You Do
12 Driving Forces is an assessment that measures WHY a person does what they do.
It measures the motivation (and strength) behind a person’s behaviors, using 6 different motivators.
Those motivators are...
Knowledge (Instinctive/Intellectual)
Utility (Selfless/Resourceful)
Surroundings (Harmonious/Objective)
Others (Altruistic/Intentional)
Power (Commanding/Collaborative)
Methodologies (Structured/Receptive)
These 6 motivators are each divided into two distinct sides, measuring each factor.
Based on a continuum, these 12 drivers make up a person’s cluster of Driving Forces.
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