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Effectiveness: Getting the Right Things Done


Introducing The 12 Driving Forces:
Understanding Why You Do What You Do

12 Driving Forces is an assessment that measures WHY a person does what they do.

It measures the motivation (and strength) behind a person’s behaviors, using 6 different motivators.

Those motivators are...

  • Knowledge (Instinctive/Intellectual)

  • Utility (Selfless/Resourceful)

  • Surroundings (Harmonious/Objective)

  • Others (Altruistic/Intentional)

  • Power (Commanding/Collaborative)

  • Methodologies (Structured/Receptive)

  • These 6 motivators are each divided into two distinct sides, measuring each factor.

    Based on a continuum, these 12 drivers make up a person’s cluster of Driving Forces.

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