Wishing You a Prosperous New Year
In my last message (12/31) I mentioned that sharpening your focus on your vision at this time of the year can be the most important step you can take to make 2020 your best year ever. It is also important that you and your team have clarity and alignment of Mission, Vision and Values.
The Strategic Trio: Mission, Vision, Values
How often have you heard this trio rattled off rapid-fire like they’re one catchy phrase –when, in fact, they are three very distinct strategic concepts? It is essential that the lines between them not get blurred.
Let’s begin by defining the terms:
A vision statement focuses on tomorrow and what an organization will ultimately become. A mission statement focuses on today and what an organization must do to achieve the vision. Both are essential in the formulation of goals and objectives – the measurable targets with dates and units of measurement. It is important to have both – a mission and vision statement – but not to use them interchangeably.
Some Well-known Examples