The Importance of Strategy
in Healthy Business Growth
As a result of careful, diligent research and study, the Business Growth Accelerator Roadmap has been revised. The name has been changed to the Healthy Business Growth Process and the three stages now are called phases as illustrated above.
The steps in Phase One: Mastering Your Inner Games remain the same.
This is the Preparation Phase and still focuses on more effectively managing yourself and
developing the habits required to increase your effectiveness, confidence, and impact, and
reclaiming your personal life.
Phase Two: Mastering Your Outer Game is the Implementation phase that begins by focusing on creating the strategy to accelerate the Transformation from Chaos to Clarity.
This is accomplished by assuring an ideal job-talent fit and developing teams of fully engaged top talent that are committed to achieving collective results.
This modification was partially prompted by what Brad Chase said in his book, Strategy First,
“Building a winning strategy is the most important factor that contributes to the success of a business.” He emphasizes that you have the best chance for success by getting the strategy right.
In his book, Chase presents a Strategy Formula he adapted from Einstein’s memorable theory of relativity: E=mc2 which is translated Strategy = Execution X Market Potential and Customer Value. Execution is Core to Strategy. He states that without strategy execution is aimless.
Without execution strategy is useless. He adds, “Great execution reminds me of a perfectly synchronized, powerful rowing team where everyone is dependent on one another.”
Step Four launches Phase Two with “The Six Critical Questions” found on page 77 of Patrick Lencioni’s book, The Advantage: Why Organizational Health Trumps Everything Else in Business:
1. Why do we exist?
2. How do we behave?
3. What do we do?
4. How will we succeed?
5. What is most important, right now?
6. Who must do what?
I was further inspired to modify the Roadmap by Lencioni’s belief that the single greatest advantage any company can achieve is organizational health. He says” Turning an unhealthy organization into a healthy one will not only create a massive competitive advantage and improved bottom line, it will also make a real difference in the lives of the people who work there. And for the leaders who spearhead those efforts, it will be one of the most meaningful and rewarding efforts they will ever pursue.”
The image below illustrates the four disciplines of a healthy organization and begins with:
1. Build a Cohesive Leadership Team
Here are the Five Behaviors of a Cohesive Team
1. Trust One Another
When team members are genuinely transparent and honest with one another, it forms a safe environment that creates and builds vulnerability-based trust.
2. Engage in Conflict Around Ideas
With trust, team members are able to engage in unfiltered, constructive debate of ideas.
3. Commit to Decisions
When team members are able to offer opinions and debate ideas, they feel heard and respected, and will be more likely to commit to decisions.
4. Hold One Another Accountable
Once everyone is committed to a clear plan of action, they will be more willing to hold one another accountable.
5. Focus on Achieving Collective Results
The ultimate goal is the achievement of results, unlocked through implementing the model’s principles of Trust, Conflict, Commitment, and Accountability.
Action Steps to Learn More
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