Peter Drucker, the greatest management thinker ever, saw marketing as a core responsibility of business owners and executives.

Drucker taught these timeless principles:

1. The purpose of a business is to create a customer.

2. The business enterprise has two – only two – basic functions: Marketing and Innovation.

3. Unless you do those functions well, you risk not having a sustainable business.

Transformational Marketing Strategies must include . . .

an automated system that accomplishes the following:

1. Collect Leads: Target, Attract, and Capture
2. Convert Leads: Engage, Offer, Close

3. Create Fans: Deliver, Impress, Multiply

Click on the following link to view a 2 1/2 minute video about the importance of Lifecycle Marketing.