Going Deeper into the 4DX Book: The Discipline of Focus

In the last issue, July 7th, I reviewed
The 4 Disciplines of Execution:
Achieving Your Wildly Important Goals (April 2012)

Here is a very brief summary:

Book Review of Four Disciplines of ExecutionDiscipline 1 – The discipline of focus. Extraordinary results can only be achieved when you are clear about what matters most: Your Wildly Important Goal (WIG).

Discipline 2 – The discipline of leverage. 4DX shows leaders where they can find real leverage and how to use it to produce extraordinary results.

Discipline 3 – The discipline of engagement. 4DX enables leaders to rise from authority-driven compliance to passion-driven commitment in themselves and the people they lead.

Discipline 4 – The discipline of accountability. 4DX brings the practices that drive accountability and follow through, despite a whirlwind of competing priorities.

Now for a Closer Look at Discipline 1

Simply put, Discipline 1 is about applying more energy against fewer goals because, when it comes to setting goals, the law of diminishing returns is as real as the law of gravity. Follow the example of the air traffic controller. Without dozens of plans on the radar, for the controller, only one plan is wildly important right now—the one that’s landing at this moment. The greatest challenge you will face in narrowing your goals is simply that it requires you to say no to a lot of good ideas. Remember, there will always be more good ideas than there is capacity to execute. Here are the four rules for Discipline 1 to focus your team:

Rule # 1. No more than 1 or 2 (Wildly Important Goals) WIGs get a protected 20% so you they don’t get sucked up on the “Whirlwind.”

Rule # 2. The battles you choose must win the war.

Rule # 3. Senior leaders can only veto, but not dictate

Rule # 4. All WIGs must have a finish line in the form of “From X to Y by When.”

Next Week: Exploring Discipline 2 – The discipline of leverage.

About the Authors

Chris McChesney is the Global Practice Leader of Execution for FranklinCovey and one of the primary developers of The 4 Disciplines of Execution.

Sean Covey is the Executive Vice President of Global Solutions and Partnerships for Franklin.

Jim Huling is the Managing Consultant for FranklinCovey’s 4 Disciplines of Execution. He’s responsible for the on-going development of the methods and practices, as well as training new consultants.

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Bob Moore, CMC

CEO of Effectiveness, Inc
Certified Management Consultant,
Business Growth Strategist.

Email: [email protected]

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