Tips for Transformation

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Seven Tips to Improve Online Marketing for Your Professional Service Firms

Establishing trust is essential, regardless of whether you are an architect, a lawyer, an engineer, a financial advisor, or a management consultant. An effective website is a sure way to begin establishing trust. Recent surveys indicate that 82% of B2B purchases visited the website of the firm or enterprise they were considering, and 65% for […]

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Is your firm still reluctant to embrace online marketing?

Digital or Online Marketing Regardless of whether you are an architect, a lawyer, an engineer or a management consultant an integrated online marketing program has the potential to add synergy and profit to your business development efforts. However, the professional services industry seems reluctant to embrace online marketing and get into the digital age. In […]

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Five Reasons you need a B2B online marketing strategy

Marketing of professional services and most B2B marketing has always been a long-term effort.  Basic strategies typically include building your reputation and establishing credibility and authority, and thought leadership.Because of time pressure and the economic reality of generating revenue consistent marketing efforts are rarely given a high priority.  Most of the traditional marketing strategies such […]

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digital marketing

Five Digital Marketing Strategies To Accelerate The Growth Of Your Enterprise

Marketing research indicates that over 80% of B2B decision makers check out the seller’s web site prior to making a buying decision—it is over 60% for B2C. Your ideal potential customers and most serious competitors are constantly online. Because of all the noise and distraction plaguing the marketing arena, digital marketing is essential in today’s […]

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