Tips for Transformation

relationship building in the experience ecomony

Three Marketing Mindset Shifts Professional Services Firm Need to Make Now

Psychologist Carol Dweck, author of the book Mindset (which I reviewed last year), discovered from decades of research that people develop one of two minds sets: Fixed or Growth. Those who see their abilities as fixed tend to become low achievers. However, those who see their capabilities as dynamic are more likely to become high achievers and […]

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Reasons Your Professional Service Firm Needs Marketing Today More Than Ever

What Really Is A Professional Services Firm? Best-selling author Tom Peters has been on a rant for decades about the importance of every business becoming a professional service firm. His point is that over the last 20 years, within the life time of most workers today, the world has evolved into a knowledge economy. At the […]

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Top Five Elements to Position (Re-position) Your Professional Services Firm for Growth

New Identity Now that the economy appears to be revitalized, many professional service firms are focused on growth.  Some may actually be “re-focusing” after a period of simply surviving.   For most firms, this means being positioned for growth—or in many cases “repositioning”. Establishing an identity in the market place is the best place to start.  […]

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Seven Tips to Improve Online Marketing for Your Professional Service Firms

Establishing trust is essential, regardless of whether you are an architect, a lawyer, an engineer, a financial advisor, or a management consultant. An effective website is a sure way to begin establishing trust. Recent surveys indicate that 82% of B2B purchases visited the website of the firm or enterprise they were considering, and 65% for […]

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