Tips for Transformation

Five Reasons you need a B2B online marketing strategy

Marketing of professional services and most B2B marketing has always been a long-term effort.  Basic strategies typically include building your reputation and establishing credibility and authority, and thought leadership.Because of time pressure and the economic reality of generating revenue consistent marketing efforts are rarely given a high priority.  Most of the traditional marketing strategies such […]

digital marketing

Five Digital Marketing Strategies To Accelerate The Growth Of Your Enterprise

Marketing research indicates that over 80% of B2B decision makers check out the seller’s web site prior to making a buying decision—it is over 60% for B2C. Your ideal potential customers and most serious competitors are constantly online. Because of all the noise and distraction plaguing the marketing arena, digital marketing is essential in today’s […]

The Future of Your Business Depends on Effective Marketing

Two of the most highly respected authorities and business thought leaders of the Twentieth Century had much to say about marketing. The late Jay Conrad Levinson, the father of Guerrilla Marketing said, “Identify or create your competitive advantages, then concentrate your marketing upon them.” The late Peter Drucker said, ““Because the purpose of business is […]

Three Keys to Energizing Top Talent To Lead Change and Innovation

Everett Rogers, a professor of communication studies, popularized the diffusion or adoption theory in his book Diffusion of Innovations; first published in 1962. Rogers explained that diffusion is the process by which an innovation or any significant change is adopted by the participants in a social system or organization. The innovation must be widely adopted […]