Tips for Transformation

digital marketing

Five Digital Marketing Strategies To Accelerate The Growth Of Your Enterprise

Marketing research indicates that over 80% of B2B decision makers check out the seller’s web site prior to making a buying decision—it is over 60% for B2C. Your ideal potential customers and most serious competitors are constantly online. Because of all the noise and distraction plaguing the marketing arena, digital marketing is essential in today’s […]

The Future of Your Business Depends on Effective Marketing

Two of the most highly respected authorities and business thought leaders of the Twentieth Century had much to say about marketing. The late Jay Conrad Levinson, the father of Guerrilla Marketing said, “Identify or create your competitive advantages, then concentrate your marketing upon them.” The late Peter Drucker said, ““Because the purpose of business is […]

Three Keys to Energizing Top Talent To Lead Change and Innovation

Everett Rogers, a professor of communication studies, popularized the diffusion or adoption theory in his book Diffusion of Innovations; first published in 1962. Rogers explained that diffusion is the process by which an innovation or any significant change is adopted by the participants in a social system or organization. The innovation must be widely adopted […]

How to Deal With Rumors of Change aka: The Grapevine

How to Deal With Rumors of Change aka: The Grapevine By Bob Moore, CMC How busy is your organization’s grapevine? It is likely to be most active during time of change. A grapevine message can move so quickly that rumors often reach people before the formal announcement does. The usual implication is that the information […]