Viewing: Tips for Transformation
Now that the economy appears to be revitalized, many professional service firms are focused on growth. Some may actually be “re-focusing” after a period of simply surviving. For most firms, this means being positioned for growth—or in many cases “repositioning”.
Establishing an identity in the market place is the best place to … Read More
Establishing trust is essential, regardless of whether you are an architect, a lawyer, an engineer, a financial advisor, or a management consultant.
An effective website is a sure way to begin establishing trust. Recent surveys indicate that 82% of B2B purchases visited the website of the firm or enterprise they were considering, and 65% … Read More
Digital or Online Marketing
Regardless of whether you are an architect, a lawyer, an engineer or a management consultant an integrated online marketing program has the potential to add synergy and profit to your business development efforts. However, the professional services industry seems reluctant to embrace online marketing and get into the digital age.… Read More
Marketing of professional services and most B2B marketing has always been a long-term effort. Basic strategies typically include building your reputation and establishing credibility and authority, and thought leadership.Because of time pressure and the economic reality of generating revenue consistent marketing efforts are rarely given a high priority.
Most of the traditional marketing strategies … Read More