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Bob Moore, CMC

Bob Moore, CMC, MCC is an executive resource to high growth organizations working with business leaders who want to implement strategic solutions that turn an organization's good people into top talent by addressing their talent-related barriers to growth, innovation, and customer responsiveness.

Bob's unique combination of experience and credentials has created a provocative, field-tested approach presented in his book and audio program, "Turning Good People Into Top Talent: Key Leadership Strategies for a Winning Company." A pioneer in the consulting and coaching industry, Bob is a Certified Management Consultant, the most highly recognized professional consulting designation, and a Master Certified Coach and Mentor Coach. Bob
earned his Bachelors of Science degree from NC State with graduate
work in Management and Psychology.

Bob has over four decades of experience as an entrepreneur, sales manager, executive coach and consultant to business leaders.  Some of his achievements over the years include:

  • Age 12, Newspaper Subscription Sales Winner
  • Age 14-16, Small business (very small) ventures in lawn care, radio repair and auto mechanic
  • Age 16-20, Tobacco and Dairy Farmer with retail milk routes and high school bus driver.
  • Age 20-25, NC State University Dairy Farm and dairy herd improvement consultant to dairy farmers in Wake County, NC while pursuing his BS Degree.
  • Age 26-36, Founded Moore Dairy Supply Company, sold the company and became Agent/Agency Manager, NC Farm Bureau, and later General Agent for John Hancock Insurance Company in Tampa, FL
  • In 1974, Bob established Effectiveness, Inc. in Tampa, FL and in 1995, created The Effectiveness Coach® Approach. In 2005 following publication of his book, "Turning Good People Into Top Talent", he organized the Top Talent Institute™ and Top Talent Coaching™ in Raleigh as divisions of Effectiveness, Inc. with affiliates throughout the U.S. and Canada.
  • He is affiliated with the international Odyssey Transformational Strategies Group with headquarters in Dublin.

Bob is active in the business community including the Greater Raleigh Chamber of Commerce where he serves on the Government Affairs Board, Board of Advisors, Membership Campaign Volunteer, and a 2007 graduate of Leadership Raleigh where he continues to provide leadership development services.

Bob is an active member of the Downtown Raleigh Rotary Club and serves numerous not-for-profit agencies including the Triangle United Way where he has provided training and coaching for the staff and volunteers involved in the annual fund raising campaign for over four years.

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As a Certified Management Consultant (CMC), Bob subscribes to the CMC Code of Ethics.

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or Call 888-Now-Excel (669-3923)