Here are 7 Business Building Tips From Jay Abraham’s e-Book “Jay Abraham 101”
“I have a simple philosophy in life. You shouldn’t steal from yourself…. You owe it to yourself and to everyone else [who depends on your business] to get the highest and best results. You should never accept a fraction of the yield when for the same effort or less, the same people or fewer, the same time of less…. can deliver so much more to you.” — Jay Abraham
1. Market Drivers
Jay teaches that market drivers are the key elements that give you optimal leverage and enhanced performance on a sustained basis in your business.
He adds, “Marketing: Change your marketing, change your results. Enormous leverage up to 2100% in each improved activity you do—if you put a system together that’s not only operational, but also continually tests, monitors and measures.”
Jay counsels, “Change of strategy is the fastest, easiest, most powerful way to change your results.”
3. Capital: Human, Intellectual, and financial
Jay points out, “Human capital is the people working for you. Intellectual capital is the intellectual property—it could be proprietary systems, the procedures that are unique and distinctive to you. And financial capital is how you deploy it. There’s enormous upside leverage in all three of these.
4. Your Business Model
Jay cautions that your business model is decisively different than your strategy. You can have a big, sweeping strategy, but the model may be wrong, and the strategy will perform adequately, but not to the maximum or optimally for you.
Jay believes that the business relationships, the professional relationships, the collegial relationships, the mastermind relationships must be developed, nurtured, and cared for on a continuous basis.
6. Distribution Channels
Jay tells us, “This [distribution channels] is a very sweeping concept that describes all the different means you have of impacting the market. From the advertising you do to the selling organization you have, to the network of associations you use. It’s a very broad and sweeping area.
7. Products and Services
According to Jay the different products and services you have or you create will give you enormously greater or less leverage, frequency of purchase and profit. It will give you enormously renewed ability to get far greater yield and sustained income from the relationships that you breed with clients.
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About Jay Abram
Jay is founder and CEO of Abraham Group, Inc. (Los Angeles, California). He has spent his entire career solving problems and fixing businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 400 industries, and over 7,200 sub industries, worldwide. Jay has dealt with virtually every type of business. He has studied, and solved, almost every type of business question, challenge and opportunity. In 2000, Forbes listed him as one of the top five executive coaches in America. Click Here to Learn More about Jay
About Bob Moore, CMC, and The Effectiveness Coach® Approach
Bob Moore established Effectiveness, Inc in 1975 on Peter Drucker’s timeless principles from his best-selling book, The Effective Executive (1967) and many of his 38 other books. Over the last four decades resources were added based on best-practices gleaned from Tom Peters, John Naisbitt, Warren Bennis, Jim Collins, Daniel Pink, Stephen Covey, Seth Godin, Jay Abraham, Marshall Goldsmith, Clay Christensen, Peter Diamandis, and other acknowledged thought leaders.
The Effectiveness Coach® Approach is based on principles and best-practices from Coach University (1993 graduate), the Institute of Management Consultants (elected a Certified Management Consultant in 1995), and the Behavioral Coaching Institute Master Certified Coach program (2000).